About
Tobi Ajala is a British technologist and entrepreneur exploring how emerging technology shapes the way people live, work, and create.
After teaching herself to code as a young teenager, and a successful career at the BBC and Apple, Tobi later founded TECHTEE, a software development firm focused on helping organisations adopt, build, and scale ambitious, early adoption. Since then, she has lead work across software engineering, artificial intelligence, product development, automation, and digital transformation, partnering with organisations ranging from global technology companies and government departments to luxury brands and high-growth startups.
Recognised in Forbes 30 Under 30, Tobi is known for bringing together technical expertise and creative thinking, translating complex technologies into products, experiences, and systems that people genuinely use.
Whether advising leaders, building software, or exploring the cultural impact of technology, her focus remains the same: creating work that is both technically rigorous and meaningfully human.
Projects
Outside of TECHTEE, I continue to build, research, and experiment with ideas that capture my curiosity. As a technology founder, I believe it's important to remain close to the craft itself, writing code, exploring emerging technologies, and building products that challenge the way I think about systems, information, and human behaviour. The projects below represent a small selection of the ideas I'm currently exploring.

Real Shoppers

Ẹya

An Obisidian Database
Press
Vogue
As Audemars Piguet Proves, Bigger Isn't Always Better When It Comes To Timepieces
Article
TechCrunch
Some Black startup founders feel betrayed by Ben Horowitz's support for Trump
Article
ESSENCE
The Creative Collective NYC Ushers In Its 2023 Class Of Thought Leaders
Feature
Vogue Business
What the crypto crash means for fashion's Web3 projects
Article
TechCrunch
The lack of VC funding to women is a Western societal shortfall
Article
Footwear News
After Years of Hype, Is the Metaverse Still Relevant for Brands?
Article
Glossy
Post-FTX, fashion brands are launching phygital collections and their own metaverse platforms
Article
NFT Now
11 Black Founders Driving Innovation in Web3
Feature
ELLE
Unpacking the Vast and Infinite World of Digital Fashion
Article
ALLBRIGHT
How the Gift of an Apple iPod as a Teenager Inspired the Fate of Tobi Ajala, a Young Digital Innovator & Founder of TechTee
Interview
Silicon Republic
'I go from meetings at Deutsche Bank to meetings at Gucci'
Interview
IT Pro
Vodafone: Personal data might become new currency by 2030
Article
Medium
Epic Women in Tech — Tobi Ajala
Feature
Contact
hello@tobiajala.com
